Friday, January 8, 2010

Angelina Jolie is replaced by Karen Elson for St John ads

Karen Elson picture
Karen Elson

Angelina Jolie is no more the face for luxury knitwear giant St. John. She has been in this ads for three years. She is replaced by Karen Elson.

CEO Glenn McMahon explained the reason for the replacement "We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette." "We needed to show a modern point of view of St. John. We have evolved."

Source

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